DirecTV Adds Local Affiliates

DirecTV has added 25 ABC, NBC and Fox local affiliates to its DirecTV Now streaming service bringing the total to 130 local stations in 70 markets. The company plans to increase this number further in the future. The service now has more than 500,000 subscribers.

Analyst Comment

By coincidence, I was talking to a colleague from the US last night, at the IFA event and he made the point that local coverage was a key element in getting consumers to switch from cable service or DTH satellite if the streaming services want to supplant them. The group all agreed that live sports is the other key to boosting adoption. (BR)