As I mentioned last week, we are always looking for examples of a quick ROI on digital signage. A nod, then, to the sixteen-nine.net blog for highlighting an example of a one month payback from a new digital display system that includes 14 displays in two stores, with two large menu displays (one story with five, one with three) and the others promoting products. The company, the Medicine Man dispensary in Denver, Co, saw a boost of $3,400 additional revenue from a single initiative in the first month. The stores saw an increase of 580 purchases of Add-A-Grams in the first month after the screens went in, a 45% jump on the store’s highest margin.
