Daktronics and Ströer Continue Partnership

As Ströer continues to bring digital signage to cities across Germany, they also continue a long-standing partnership with Daktronics to manufacture and deliver their LED displays. Previously, Daktronics has delivered more than 250 LED screens and has been asked to deliver additional LED screens over the coming months.

Adding to Ströer’s inventory of digital LED displays, the new screens will measure 9 square meters or 10 square meters, all featuring 6-millimeter pixel spacings. They will be installed across multiple cities in Germany with some applications being single-sided and others will be double-sided, depending on the exact location.

“Bringing several 100 digital screens to Ströer in Germany is a great achievement that will connect their messaging to viewers throughout their major cities,” said Rolf Bauer, sales director for Daktronics Germany. “We’re proud to partner with Ströer and to continue this partnership into 2022 and beyond.”

These digital screens are used to communicate large advertising and branding campaigns or in combination with other out-of-home media in Germany´s urban locations.

About Ströer

Ströer is a leading German provider of out-of-home media and offers advertising customers individualized and fully integrated, end-to-end solutions along the entire marketing and sales value chain. With its “OOH plus” strategy, Ströer is focusing on the strengths of the OOH business, underpinned by the Content and Direct Media segments. The Ströer Group commercializes and operates several thousand websites in German-speaking countries in particular and operates approximately 300,000 advertising media in the out-of-home segment.

?About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe.