Technology company Connekt is collaborating with Sony Electronics to enable Connekt’s T-Commerce platform on select Sony Smart TVs and Blu-ray disc players in the US. Through Connekt’s ShopTV application, users will be able to securely purchase products directly from retailers and brands.
Optimised for the connected home experience, ShopTV offers consumers the ability to purchase thousands of products from hundreds of brands and retailers, including Macy’s, Best Buy and Fanatics.
In this initial phase, consumers will be able to shop directly from the ShopTV application available in Sony’s smart TV app store. Sony and Connekt are working together to extend the service to in-programme purchasing, as well as to enable voice-driven commerce when that capability is deployed.
In a recently published report, Connekt’s research demonstrated that over 75% of consumers would buy products directly from their TV if given the opportunity, while over 70% expressed an intent to use their voice to purchase products through the television.
