BoM Analysis: Apple Watch Series 6 Costs $136 to Produce

What They Say

Counterpoint Research said that its estimate of the BoM cost of the Apple Watch Series 6 is around $136, putting the display subsystem at around $18. The display is an LTPO-based OLED with 1,000 cd/m² of output and the subsystem includes the touch module and Ion-X strengthened glass. The firm said that Apple took out the Force Touch gasket, making the watch slimmer than the previous version.

What We Think

I was surprised to see that the haptic engine takes up 35% of the internal space of the Apple Watch. (BR)

Counterpoint Research Apple Watch Series 6 BoM Analysis May 2021