Evoke Creative has been appointed by leading cinema operator and big screen entertainment specialist, Vue, to provide state-of-the-art ticketing machines. Following a successful trial at the Cribbs Causeway site in Bristol, Evoke is now set to install its kiosks at Vue’s iconic Leicester Square flagship, as part of a £6.6m investment in the landmark West End site.
The visually-striking ticketing kiosks feature 32” touchscreens set in either free-standing or wall mounted units. They allow customers to purchase or collect pre-booked tickets quickly, streamlining the customer journey and allowing them more time to browse the extensive food and beverage offering.
Head of retail at Vue, Paschalis Loucaides, said: “We’re committed to providing our customers with truly immersive big screen entertainment; and that starts from the moment they walk through the door. The redesigned foyer layout creates a slicker, more memorable customer journey. The digital kiosks are a key part of this and allow cinemagoers to spend more time enjoying the overall experience.”
Evoke Creative co-founder and Chief Commercial Officer, Neil Clark added: “We are delighted to be working with Vue to help deliver an engaging experience for its customers. We were commissioned to design and manufacture a bespoke kiosk that aptly utilises reflective surfaces and lighting to create a modern, top-end aesthetic. The feedback we’ve received has been incredibly positive and we’re looking forward to rolling out the kiosks to other sites in Vue’s estate.”
