Bentley chose to use Sony’s Vision Presenter software and VPL-GTZ1 projector at its location in the Conservatorium Hotel in Amsterdam. Visitors can use this ‘car-less showroom’ to watch videos, browse brochures and configure their chosen vehicle. Bentley used Sony’s products to overcome the challenge of the size of the space: 78m². Images are projected onto a 3.5m-wide screen and controlled via a Sony Xperia tablet.