We first came into contact with BenQ when it clearly wanted to be a consumer electronics company. The firm spent a lot of money on marketing and bought the Siemens mobile phone business which then collapsed in 2006. Since then, the company has re-grouped around its display products and has shifted its emphasis to B2B business. The firm is now involved in the LFD market, which is clearly a B2B business and has moved upwards in the projection space where it now has installation and professional products. We were shown around the whole booth.
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