A global study of 2,250 senior business professionals, conducted by Barco ClickShare, claims to have revealed inefficiencies in business meetings with large implications for productivity. Room layout, interruptions, technology issues and the presence of food are among the top factors which impact on the engagement of an audience while in a business meeting.
Senior business executives from companies in the UK, France, Germany, the US and the UAE were surveyed on their meeting experiences in day-to-day working life. The survey results were backed up with a scientific experiment using brain-mapping technology on a small number of senior business professionals.
67% of respondents were regularly irritated by technology issues during meetings, with 41% feeling that their engagement was affected by technology failures. However, when technology works correctly and multimedia is used within a presentation, 72% are more engaged.
