Bang & Olufsen is using an augmented reality app called BeoHome Design to enable customers to see how products would fit and look in their home. 650 stores worldwide can now use the app to map out floorplans, position furniture and fittings and then install products. As manager Simon Silva commented, “It’s far easier to move a 130kg speaker digitally than physically.” The company believes that the app secured £60,000 ($78,000) worth of sales in just the first two days of use. The app was designed by an Austrian company, ViewAR.
Empowering display industry professionals with cutting-edge insights and analysis
