BAB MaxiPoster Werbetürme GmbH in Hamburg, Germany (which is part of the Stroer group) has added two new screens on a motorway on the A1 in Bremen (Bremer Kreuz). Each display covers 224m² and the company said that 120,000 drivers will see the display each day. The tower is one of 17 owned by the company in Germany. The first campaign is by Swiss watch maker, Tissot.
