Omid Rahmat

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Video Represents 40% of Programmatic Ad Spend in OOH

by Omid Rahmat

Billboards, large format, free-standing, elevated displays remain the most popular asset category for digital ads. But, the second half of 2022 saw roughly 10% growth in display panel, and screen/TV usage. The data is …

Tags:Advertising| Billboards| DOOH| Kiosks| Market Data

Smartphone Shipments Not Recovering Until 2024

by Omid Rahmat

After predicting a 2.8% recovery in 2023, IDC is now reducing its forecast to project a 1.1% decline in 2023 shipments to 1.19 billion units. 5G continues to grow and will account for 62% …

Tags:Market Data| smartphone

Tired: VR; Wired: MR

by Omid Rahmat

No matter how you slice it, Meta is subsidizing every VR headset it sells to the tune of 4 to 6 times the revenue it generates. That’s so crazy that you have to think …

Tags:Apple| Augmented Reality| meta| Mixed Reality| Oculus VR

Eizo Keeps Getting it Right

by Omid Rahmat

Eizo released a new monitor, the RadiForce MX217, for the healthcare industry and it got us thinking about what a neat company it is. The company recently announced the release of the RadiForce MX217, …

Tags:Dicom Medical Calibration| Eizo

MIT’s AR Headset Gives Users X-Ray Vision

by Omid Rahmat

Researchers have created an augmented reality headset that combines computer vision and wireless perception to automatically locate specific items hidden from view. The X-AR headset utilizes radio frequency (RF) signals that can pass through …

Tags:Augmented Reality| Head Tracker| HMD| XR

Streaming Games to Your TV – The Devil’s in the Details

by Omid Rahmat

For TVs, cloud gaming is either the equivalent of switching from black and white to color, or the beginning of a nightmare of technical support and negative publicity for manufacturers and brands. So, imagine …

Tags:Android TV| Cloud Gaming| Gamer| Samsung