
Video Represents 40% of Programmatic Ad Spend in OOH
by Omid Rahmat
Billboards, large format, free-standing, elevated displays remain the most popular asset category for digital ads. But, the second half of 2022 saw roughly 10% growth in display panel, and screen/TV usage. The data is …
Tags:Advertising| Billboards| DOOH| Kiosks| Market Data