Augmented Reality (AR) and Virtual Reality (VR) Market to Grow by USD 162.71 Billion, Driven by Increasing Demand for AR & VR Technology

• Revenue Generating Segment – The augmented reality (AR) and virtual reality (VR) market share growth by the AR segment will be significant for revenue generation. Factors such as new product (hardware and software) launches, growing adoption of AR in different application areas, and rising funding and investments in AR technology are attributed to the high growth rate of the AR segment. The extensive application of AR in various fields increases its demand. Moreover, several vendors manufacture hardware, such as headsets, smart glasses, and lenses for AR technology. The rise in popularity of AR technology is driving its use in various sectors such as enterprise, retail, healthcare, media and entertainment, and education.
• Regional Analysis – 34% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for augmented reality and virtual reality in APAC. Market growth in this region will be faster than the growth of the market in other regions. Factors such as the presence of key vendors; the growing gaming industry in Asia, especially in Japan, China, and India; and rising investments in AR and VR technologies to expand their application in different fields will facilitate the augmented reality (AR) and virtual reality (VR) market growth in APAC over the forecast period.

Augmented Reality (AR) And Virtual Reality (VR) Market: Major Growth Drivers

The augmented reality (AR) and virtual reality (VR) markets report the following factors as major growth drivers during the forecast period:

• Increasing demand for AR and VR technology
• Surging product launches
• Rising number of M&A activities
• For elaborated information on the drivers along with the market challenges

Augmented Reality (AR) And Virtual Reality (VR) Market: Vendor Analysis

The augmented reality (AR) and virtual reality (VR) market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. The augmented reality (AR) and virtual reality (VR) market report also offers information on several market vendors, including Alphabet Inc., Facebook Inc., HP Inc., HTC Corp., Magic Leap Inc., Microsoft Corp., Samsung Electronics Co. Ltd., Snap Inc., Sony Corp., and Toshiba Corp. among others.

• Alphabet Inc.-The company offers AR and VR under the brand name Google AR & VR.
• To know about all major vendor offerings

Get ready to achieve excellent business outcomes from this exclusive Augmented Reality (AR) And Virtual Reality (VR) Market report by Technavio. The report will include highlights of the overall market which includes frequently asked questions such as –

• What are historical revenue figures and estimated revenue figures as well as CAGR during the forecast timeframe?
• What is the current trend taking place in the market space?
• Which are business tactics that will influence competitive scenarios along with defining the growth potential of the market?
• What are market drivers, restraints, and challenges impacting demand & growth of the market?
• Which regions & segments will garner massive revenue and emerge as market leaders in upcoming years?

The competitive scenario provided in the Augmented Reality (AR) And Virtual Reality (VR) Market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc.Don’t wait, Make a strategic approach & boost your business goals with our Augmented Reality (AR) And Virtual Reality (VR) Market Forecast Report

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