Audi has released a new AR app, a collaboration between Audi Norway and Norwegian creative agency POL Oslo.
The Quattro Coaster app is triggered by the company’s TV adverts; when the app detects an advertisement is playing on the user’s television, a variety of AR events will occur from within the user’s device, featuring one of four Audi Quattro vehicles.
The user can also shrink the car down and create a customisable, roller coaster-like track for it to drive along. You can see what we mean in this video from the POL Oslo Vimeo page.
The Quattro Coaster app is available now for iOS devices.
