Reports from Taiwan suggest that while Asus remains the top brand in the gaming notebook segment, with estimated sales of more than 600,000 ROG-branded notebooks in the first half of 2018, MSI has slipped behind Dell, although it is said to be competing in the highest priced segments at $1,600 and above. The reports put Dell’s Alienware-branded shipments at 500,000 in the first half with an ASP of above $1,200. MSI is expected to improve its offer in lower priced segments to regain share and position.
In China, Lenovo is the top brand in this segment and could reach 800,000 or 900,000 this year, although ASP will be under $1,000. Acer is also at lower prices and is expected to sell around 500,000 units globally in 2018. Chinese brands, Hasee, Shinelon and Mechrevo have also put pressure on global brands and have all got into the top ten globally, based on their Chinese volume.
