Apple Owns Over Half of Smartwatch Market

According to Juniper Research, the Apple Watch took more than half of the global smartwatch market last year. Despite only launching in late April, the device had a 52% market share at the end of the year. By comparison, Android Wear shipments were responsible for less than 10% of sales.

Despite being well-received, Samsung’s Tizen-based Gear S2 has not achieved strong sales (although it was only launched in November). Most other smartwatch sales are currently coming from simpler and lower-cost devices, such as the Martian X and new Nabu Watch from Razer.

A whitepaper by Juniper ( shows that the lack of a strong use case has led to the smartwatch market being driven by lower-priced, basic devices. Although there is now a large range of smartwatches, there have been no great strides made in innovation. Most changes are now occurring in design and subtly different functionality, rather than capabilities.