Apple Acknowledges Potential OLED Burn-In on iPhone X

Apple has addressed the recent controversy surrounding burn-in and image retention in OLED smartphone screens.

The Google Pixel 2 XL’s LG P-OLED screen recently came under fire when users reported the issue, which causes a faint ghost image to linger when switching screens and Google has reacted by extending the warranty.

The reception for the iPhone X’s Samsung Super AMOLED display has been largely positive so far, but Apple has pre-empted any potential issues by making the following statement in the smartphone’s support documentation.

“If you look at an OLED display off-angle, you might notice slight shifts in colour and hue. This is a characteristic of OLED and is normal behaviour. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behaviour and can include ‘image persistence’ or ‘burn-in,’ where the display shows a faint remnant of an image even after a new image appears on the screen.

This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED ‘burn-in’.”