GBH Insights analyst Daniel Ives has predicted that this year’s line-up of iPhones could sell up to 350 million units over the following 12 to 18 months, according to an investment note seen by Business Insider.
Ives’ reasoning is that last year, many iPhone fans were put off by Apple’s 2017 offerings for different reasons — namely, the iPhone X’s price point, and the iPhone 8 and 8 Plus’ similarity to their predecessors.
He predicts that a lower price-point for the iPhone X successor — around $700 to $800 — will encourage customers to upgrade, with a premium Plus model for those who want to pay extra for it. Ives highlighted China as a country with significant demand for the new iPhone range, stating that 60 to 70% of the iPhone users in China are due an upgrade over the next 18 months.
