Altice Reports US Viewing Data

Altice has released the results of its analysis of the viewing trends of its Optimum TV customers in its USA Data Flash Review. Live tune-in continues to be the popular way of watching (91.9%), followed by DVR (4.9%, up 9%) and VOD (2.7%). Households tuned in for over 8 hours a day on average, with DVR viewing reaching 1 hour 47 mins and on-demand averaging 90 mins per day.

News programmes saw a 4% increase over 2015, while sports fell by the same percentage.

2016 Optimum TV Household Viewing Flash Report