Event solution specialists, Tapestry Events, were tasked with creating an impactful and modern backdrop design to reflect the new brand identity of renowned eco-bus company Alexander Dennis, a subsidiary of NFI Group Inc., one of the world’s leading independent global bus manufacturers– during the two day hybrid event.
Tapestry Events, which has delivered a variety of events for the bus company for over two decades, had a clear understanding of the client’s vision and high expectations for this project. The events specialist chose Absen because of a long and positive history with the manufacturer, having fitted a large PL2.5 LED wall at its HQ in Scotland.
“We opted for Absen because its products represent quality and excellence,” says Gary Winters, senior production lead at Tapestry Events. “The value, services and support network has been long established between us, which is important given the high value investment we made acquiring almost 200 square meters of PL2.5 tiles.”
Global leader in the design and manufacture of double decker buses, Alexander Dennis has turned its attention towards sustainability, boasting an industry leading range of low and zero emission buses and coaches that currently operate globally – its vision is to lead the evolution of sustainable on-road mass transportation and mobility.
The two-day, hybrid event, held at De Vere Wokefield Estate, UK, was an opportunity for Alexander Dennis to launch its new brand identity and to communicate the future plans for the company
In-person guests were able to view the impressive 27m x 3.5m PL2.5 LED wall, displaying specially designed content, whilst those who could not attend in-person were invited to view a global live stream of the various presentations, as well as being able to participate in live polls and Q&A sessions.
The PL2.5 LED, part of Absen’s award winning Polaris range, was chosen for this project as it features 1200 nit brightness, UltraBlack Technology and a refresh rate of 3840 Hz – with 2.5mm pixel pitch making it an ideal solution for displaying vivid content to those both in the room and online.
Winters attributes an easy build in the run up to the even to the lightweight and user-friendly panels: “The PL2.5 panels are small, lightweight and easily connected together, with a magnetic auto-lock/auto-eject function, which ensured that the tiles went together easily…the entire build was very straightforward – and the results were outstanding!”
The LED wall was driven using AV Stumpfl’s PIXERA media server, with Barco servers in place for screen management. All the content displayed was created at 10,800 x 1400 pixels by the Tapestry Events in-house studio team.
Feedback from two day event was extremely positive, with Jacqueline Anderson, Group marketing director at Alexander Dennis saying that it was one of the best conference they have ever held: “The feedback has been fantastic, the whole team is bursting with pride, positivity and passion for the next chapter in ADL’s journey! Being able to convey our strategy in such a polished and professional manner made it even more engaging. ”
Absen European brand and marketing director, Jess Golding, believes the technological advances in Absen LED will continue to keep the company ahead of the curve when it comes to impressive applications such as the ADL event: “It’s a pleasure to have been a part of such an important and successful event for this global company, and I’m continually impressed by how people use Absen LED to make their creative visions become reality.”
About Absen
Established in 2001, Absen Optoelectronic Co., Ltd is a Chinese manufacturer of high-quality LED display solutions. The company is renowned for its global presence, full-service capability and high-quality products for the live events, broadcasting and rental staging industry. Through constant innovation and development, Absen has been the number one Chinese exporter of LED panels for 10 consecutive years. With 1,500 employees, Absen is present in over 120 countries and was instrumental to the success of over 30,000 projects and installations worldwide to date.
Absen is headquartered in Shenzhen, China, with a production facility nearby in Huizhou. Absen operates a large-scale, high-end automated production line and R&D department to bring first class product and services to customers worldwide. In 2013, the company opened its European headquarters in Frankfurt, Germany, and US headquarters in Orlando, Florida. Additional local offices are located in Mexico, Brazil, Dubai and Japan with other regions opening soon to further strengthen its global presence. Absen is listed on the Shenzhen Stock Exchange (SZSE: 300389).
