We met with Reuben Rengel of Absen who runs Absen in Europe. Absen, which makes LED displays, was at the show to highlight its offerings in the broadcast area, although it also has specialist divisions and product offerings in sports, rental, advertising, retail and corporate (which includes broadcasting). The company tries to “value add” in each of these segments. The company has indoor and outdoor products and has customers including Sport5, ClearChannel and JCDecaux.
The value add includes specialised software and control systems, for examples for sports peripheral LED displays and for monitoring display content.
The company has twenty offices worldwide to develop the business and is very proud of the fact that it is a Chinese brand.
New at the show was the N Series of LEDs with 2.4 and 4mm pitch variation. The devices have 1,000 cd/m² brightness, although often in TV studios the LEDs are run at lower brightness. The company is in its “third generation” of calibration and can support high quality. The N series is available in lengths of 1,152, 1,440 and 864 x 288mm for the N4 and 576x288mm for the N2 (2.4mm). Thickness is 54mm and the LEDs are serviceable from the front or rear. We asked about special technology for minimising moiré, but Rengel felt that this is not an issue with careful studio layout. Features in the N series include remote monitoring of many aspects of display performance.
Also on display was the A series for fixed display, but is not new, although it will be available in 1.2mm pitch in the future and this will have 800cd/m² of brightness. Although intended for fixed applications, it does have “rental mechanics”.