What They Say
DSCC published a blog article that summarised the SID/DSCC Business Conference session on the Automotive Display Market. The blog outlines
- Aaron Dale of IHS Markit explained the trends in Centre Stack Displays, clusters and HUDs.
- Roger Lanctot of Strategy Analytics said that Qualcomm is ‘on the rise’ as a supplier in automotive entertainment. He looked at a number of implementations from Mercedes, Volvo and Ford. He also forecast the growth of auto displays
- Prof Blankenbach looked at LCD versus OLED in automotive use and how tests and standards are evolving. OLEDs have been in premium cars since 2020 and MicroLED is promising but is only in prototypes.
- General Motors explained how holographic technology can be used to improve and shrink AR-HUDs.
- Forvia, a Hella/Faurecia JV is developing vehicle user experiences (UX). There is a shift from an ‘application-driven’ cockpit to a ‘human-driven’ approach.
What We Think
It’s interesting to see the big change in vehicles as the cockpit transforms from just a set of instruments to a ‘user experience environment’. (BR)
