What They Say
ePos Hybrid reported research in the UK that suggests that consumers are open to visiting bars and restaurants that have VR and multi-sensory experiences with headsets.
- 44% of consumers would likely spend more on a dining experience if it was unique
- 32% would be interested in an elevated entertainment experience should hospitality businesses utilise holograms of well-known artists
- 32% would only ever visit a restaurant offering a unique experience such as VR as a one-off
- 31% are scared that if more technology is integrated into experiences, they will become less social
- Only 9% are excited about VR dining experiences, such as incorporating immersive headsets to enhance the culinary experience
What We Think
We’ve been reporting on this topic. I always liked the very cool use of projection to create experiences (e.g. Le Petit Chef Goes Live in London). The availability of large high resolution LEDs may also allow immersive experiences in restaurants. (BR)
