What They Say
Mercedes announced the MBUX Hyperscreen the ‘big in-car cinema’. The firm introduced its MBUX technology two years ago and now there is an optional Hyperscreen for the EQS high end electric car. There are three displays integrated into a continuous plastic frame with a single 3D contoured cover glass. The centre and passenger displays are OLEDs and the passenger display has seven customisable profiles. These include restricted options that reflect the different country-specific legal requirements. If the passenger screen is not occupied, the screen becomes a digital decorative part. There is lighting around the display to make it appear to ‘float’.
The display includes 12 haptic actuators for feedback and the glass has a dual layer coating while the frame has a three layer coating to unify the look. There is a camera and ambient light sensor that can allow ambient adaptation.
The passenger display (co-driver display) can show video in some regions, where this is legal. However, a camera is used to detect if the driver is looking at it to avoid the driver being distracted.
There’s a 15 minute video here that explains the thought behind the display and how it exploits AI to decide what to show. As far as we could tell, Mercedes has not yet announced how much the Hyperscreen will cost.
What We Think
Clearly, OLED has been able to meet the qualification requirements for the second and third displays, but not the primary display, at tthe moment. That’s quite an achievement that has been long in development. The interface has been designed to be ‘single layer’ which means no sub-menus for 80% of the interactions in the GPS, audio and phone, which make up that share of interactions. BR)
