What They Say
The article gives some interesting data on how (US) consumers view the sharing of data to SmartTV operators. There are also some interesting numbers on how viewers feel about video piracy.
What We Think
On the one hand, you would think that targeted advertising would be attractive, but I must say I get very bored with seeing adverts for products from suppliers that are showing items I have already bought! It has to be thought through. I would also suggest that the result would be very different if you asked people in other regions. (BR)
