JCDecaux commissioned Zaha Hadid Design to create a landmark advertising structure in London, UK that integrates public art, contemporary design and digital media.
The agency’s first billboard, The Kensington is a curvilinear ribbon of matt steel, framing a curved high-resolution 8mm pixel-pitch screen (26m x 6m). It’s located on West Cromwell Road, the key route linking central London and Heathrow Airport, and features integrated lighting that enhances visibility for pedestrians.
