The installation of an LED screen is underway at the Ricoh Arena in Coventry, United Kingdom as its home rugby team, Wasps, invests in new technology ahead of next season.
At 188m², the 10mm pixel pitch screen will be installed in the South Stand by stadium technology provider, ADI. The company says the display’s super-wide format offers the flexibility to display lots of different content simultaneously.
Replays can be delivered alongside match information to help new fans understand the rules of the game, together with social media feeds and other interactive fan content. In addition to the new screen, an LED scoreboard and clock will be installed on the West Stand mid-tier as well as other displays at the entrance and inside the main atrium.
This investment in new digital technology follows the installation of high-density Wi-Fi at the arena. The club has also launched a new app and installed contactless technology at all concourse bars to reduce queues and save fans from worrying about carrying cash.
A new ticketing system and online retail store are also being developed for next season. Fans will be able to see 3D views from their seat before buying, as well as complete mobile ticketing.
ADI plans to have the screens operational in time for the start of the season.
