Greenpeace has announced that it has seen sign-up rates double since it began experimenting with VR in its festival exhibitions and fundraising engagement processes.
The charity has taken a few different approaches to its use of VR in lead engagement. Its mobile app, which has been downloaded by over 12,000 people, according to Kasia Nieduzak, Lead Generation and Acquisition Executive, includes 360° video and VR features. The charity also recently sold special Christmas-themed fundraising kits that included a low-price VR headset.
Paula Radley, Face-to-Face Operations Manager, spoke at a recent fundraising conference, commenting that the charity’s experimentation with VR for door-to-door fundraising didn’t work as well as it did with festival-goers.
