Blippar has announced “Gloria”, a collaboration with Glorious Labs, to bring AR to 360° cameras. The fusion of AR with 360° content will combine the immersive photos and videos with the interactivity of AR. Users can connect directly to the camera via a Wi-Fi bridge without needing to download an app, take a 360° photo, add an AR filter and share to social. The company claims that the integration of AR into this technology will enable brands to create exciting new consumer experiences and opportunities for consumers to interact with brands in new ways.
Glorious Labs is known for building the first Social 360° media platform that consists of a free-to-use, shared 360° camera placed in high-traffic social places, with an app-less means for anyone to connect and control the camera with any smartphone. The user can then download the images and share these on their social accounts.
