According to Dataxis, the pay-TV subscribers in Latin America are expected to reach 73.7 million by the end of this year, which represents a rise of 3.4% compared to last year. It is also expected that the region will account for 88.7 million subscribers by the end of 2022. The pay-TV market in Latin America is still showing room for growth but expectations for the medium term are moderate, according to Dataxis.
Brazil used to be the largest market and the main source of growth, however, since the end of 2014, its numbers have stagnated. Mexico became the main Latin American market in terms of subscriber volume and Dataxis predicts that it will maintain this position till 2022, followed by Brazil and Argentina.
Argentina has the highest penetration of legal pay-TV followed by Mexico and Chile. In the larger markets, the challenge is to reduce the barrier of entry to reach new level of penetration. In 2017, legal pay-TV was available in 41% of households.
Predicted rise of pay-TV subscribers in Latin America
