Omdia is saying, nearly 1 billion UHD TVs have been shipped globally, with a significant portion still actively in use. Approximately 30% of UHD TV sets are concentrated in China, but there remains a gap in UHD content availability despite widespread TV adoption.
At IBC2024, Omdia will be presenting on the broader media and entertainment market, which is projected to exceed $1 trillion in 2024 and exploring the opportunities in the advertising video market, expected to generate $400 billion in revenues by 2028, and strategies for content providers to fully capitalize on UHD technology. Smart TVs, connected TVs, and AI are converging on the media market and changing the TV landscape. TVs are no longer just screens, but bundles of media services, applications, and proprietary software, transforming the nature of the traditional industry.
