Following its first announcement at CES 2016, Sony’s new “Ultra” movie streaming service will be launched on the 4th April. The movie service will launch on Sony’s 2015 and 2016 Android TVs in the USA, where films will be available for purchase in UltraHD quality. Some will also be available in HDR and with a wide colour gamut – a new addition since CES. All content will cost $30.