Pimax announced that it’s giving 100% revenue of its online store to VR content developers, and providing a $100K fund for the stimulation of VR games.
The zero-cut from the Pimax Store is a big difference from other online game stores, with Steam taking a 30% cut, Meta taking 47.5% in Horizons World, and 30% in the Quest Store.
Carol Yuan:
We’re a hardware manufacturer in the first place, which you could argue Steam and Meta aren’t, so this makes it easier for us to accept a lower margin, but we also want to promote the whole VR market, as technology is advancing fast. There should also be more high-quality VR content available. Not only do we think that, but also many users online think this is holding back VR.
Pimax currently works with about 300 developers, ranging from indie developers to bigger studios. Pimax not only has a generous revenue share, but also helps promote games online and at offline events, such as at the upcoming Game Developers Conference at the end of this month in San Francisco.
Kimz Zhang:
Previously we had fun and successful campaigns with cyubeVR, Lost in Abyss, and First Person Tennis. Developers see a peak in new downloads and we see more people use VR. It’s a win-win. We’ll be at the Game Developers Conference also this March, hoping to meet more developers and convince them to create more content. Not just for Pimax but the whole industry.”
