Jerry Shen, CEO of Asus, has said that the company will launch six or seven new Zenfone smartphones next year, with 5.5″ displays as the main screen size. The family will include one premium Zenfone Deluxe, two mainstream Zenfone Laser, one Zenfone Selfie, one Zenfone Max and one or two Zenfone Go models. The Zoom and Max will be shown at IFA next month.