Casio is developing ‘a watch that is smart’, rather than a smartwatch, it has told the Wall Street Journal. New president Kazuhiro Kashio said, “[W]e are trying to bring our smartwatch to a level of watch perfection: a device that won’t break easily, is simple to put on and feels good to wear”. It will cost around ¥50,000 ($410). The watch will be launched in Japan and the USA by the end of March 2016, said the WSJ.