3M Finds 90% of Consumers Desire Better Visual Quality

A survey by 3M has found that 90% of Americans still expect ‘significant technology upgrades’ when purchasing new LCD electronic devices.

Many consumers are looking for better visual quality. 62% of device owners said that they want better colour quality. For instance, they desired more realistic (29%) and bolder (18%) colours; richer black levels (14%); and more varied colours (13%).

3M used the results survey to promote its quantum dot enhancement films. (See our SID Report next week for more information on 3M and QDEF)