According to a new report by Allied Market Research titled, “Global 3D Display Market – Size, Industry Analysis, Trends, Opportunities, Growth and Forecast, 2013 – 2020”, the global 3D Display market is expected to reach $112.9 billion by 2020, registering a CAGR of 26.8% during 2014 – 2020.
The 3D displays applications in TVs and smartphones would drive the 3D display market significantly by year 2020, contributing more than 2/3rd of overall market revenue collectively. About 50% of the TVs would be enabled with 3D display technology by 2018. The efficient OLED technology displays would grow rapidly in future, helping OEMs to develop compact and energy efficient electronic devices.
Among all types of 3D displays which includes volumetric, stereoscopic and HMD; the stereoscopic and auto-stereoscopic displays should remain the most preferred type of 3D display due to their applications in TVs, smartphones and monitors. The LED backlighted LCD technology products are commonly used for 3D displays, which would experience further increase in its adoption due to compact and energy efficient solution against CCFL backlighting. The CCFL technology should be completely replaced by LED backlighting by 2015. The modern technology OLED would gain surge in terms of adoption, and experience fastest growth over the forecast period.
The entertainment & media industry is getting evolved due to rise in 3D content. The growing number of HD-3D games would drive the uptake of 3D monitors. Even among mobile computing devices, the recent launches of 3D laptops, tablets and notebook PCs by companies such as Dell, Samsung and Sony has elevated awareness among users. The 3D public displays are used for signage and advertising. Realising the business potential, Sony launched its first 3D display in order to broadcast FIFA 2010 matches in South Africa.
Leading display manufacturers such as LG, Panasonic, Samsung and Sony have launched their 3D TVs and smartphone products in the market. The surge in 3D entertainment content would drive the adoption of 3D TVs, smartphones and monitors. By 2020, more than 50% of the TVs are expected to be 3D compatible. As a result of which, the TV application would continue to dominate the market.
Key findings of the study:
- Global market for 3D Display would grow due to increased adoption in applications such as smartphones, monitors, computers and HMDs during the forecast period (2014 – 2020)
- Head mounted displays market would grow with fastest CAGR of 49.9% during 2014-2020
- Stereoscopic displays would continue driving the global 3D display market over analysis period with more than 50% of revenue contribution each year.
- Adoption of OLED technology would increase rapidly in 3D display products, with a CAGR of 46.9% during 2014-2020
- Asia-Pacific would prove to be one of the most lucrative markets, in terms of growth. It should reach $49.5 billion by the year 2020, at a CAGR of 31.8% during 2014-2020
The market growth is attributable to innovative launches of 3D display products along with rising demand from entertainment & media industry. The shift towards usage of smartphone for entertainment is influencing the respective manufacturers to offer 3D displays as innovative offering. Furthermore, due to rising 3D content several OEMs such as Samsung, Panasonic, LG, etc. are upgrading their smartphone and other products with 3D imaging capability. In order to gain higher market share, companies are focusing on innovative product launches. For example; Dell Inc. has launched 3D laptop Inspiron 17R SE and Alienware 3D monitor in order to excel their product portfolio. Prominent companies profiled in the report include Sony Electronics, Panasonic Corporation, 3DIcon, 3D Fusion, Mitsubishi and LG Electronics.
