3 Screen Solutions (3SS), la provider of customized software solutions and services for multiscreen digital entertainment said that its 3READY Custom Launcher will be shown by Google as part of its very latest Android TV Operator Tier solution, including Android Oreo, at CES 2018.
The new solution has new features and is intended to provide business opportunities for operators. Netflix is pre-integrated and available for out-of-the-box launch, pending commercial agreement. Furthermore, the Custom Launcher enables the platform owner or service provider to engage with subscribers directly, using the operator’s own branding and design.
Operator-owned programming, marketing offers and content prioritized by the operator can be displayed ‘front and center’ to the viewer. This new operator-friendly user engagement and navigation is regarded by the firm as a major breakthrough in the latest proposition from Google, and is set to make Android TV ever-more popular with service providers, it believes.
The new Android Oreo proposition for TV operators includes availability of the Google Assistant that lets the user interact fully with the TV platform via spoken commands and including home IoT functions.
The company said that the solution is currently being rolled out internationally in several projects, including deployments based on Android TV Operator Tier.
