What They Say
A downloadable report from ARtillery Intelligence sets out the results from a survey of 46,000 adults in the US on the topic of AR and VR. The survey highlights the continuing success of AR with applications such as Pokémon Go still generating good revenues. The analyst hightlights the number of companies building ‘AR Clouds’.
The report suggests that 2022 will be the breakthrough year for AR glasses, while this year will just be ‘setting the table’. VR will continue steady progress and bounce back from a drop in hardware sales in 2020.
Findings of the survey were:
- At least 23% of U.S. households own or have access to a VR headset, up from 19% last year
- Among VR users, 82% said they play or use VR at least monthly.
- 70% said they’re either satisfied or extremely satisfied with the experience.
- For non-VR users, 20% expressed interest in the technology, a decrease from 29% in 2020.
- 24% of respondents have used a Quest 1 and/or Quest 2, a jump up from 13% the year prior
- Demand for headsets is highest in the $200-$400 price range, which is how much the Quest 2 costs ($299 for 64GB). Standalone VR stood out in the survey.
The report’s conclusion is that AR/VR remains in the “early adoption phases,” but has many prospects to change how people connect, work, and learn. It was concerned about the drop in the interest in VR since 2019.
What We Think
This could be useful resource ‘for free’ although any forecast for AR and VR is going to be like sticking your finger in the air to tell the wind direction! (BR)
