World’s largest LED virtual production stage named

What They Say

AV Interactive reported that Guinness World Records has said that a new 2,200 m² 310° virtual production set in Vancouver, Canada, is the biggest in the world. The LED area is 24.3m x 8.3m using 2,500 cabinets and 760 ceiling panels for a total LED area of 720 m².

Among the productions filmed at the Pixomondo and William F White International stage is the upcoming live-action Avatar: The Last Airbender (Nickelodeon/Netflix, 2022).
Pixomondo and WFW have reportedly together spent $30 million on an initial three LED video wall stage facilities in Canada, including two locations in Toronto. Additional facilities are expected in Canada in 2022.

By early 2023, there will be three LED video wall studios in Metro Vancouver, with Versatile Media opening a 4,000 m² facility in South Burnaby.

What We Think

This continues to be a hot market for LED makers. Let’s hope that the weaker results for Netflix and other streamers, which are likely to be reducing their content spend, do not hit the investment plans for new facilities.

Separately, IBC 365 published a guide to virtual production (registration required). The article highlighted the need for pre-planning and modifying workflows. (BR)

William F White International LED video wall stage Burnaby 1 proc

https://www.avinteractive.com/markets/media/worlds-largest-led-virtual-production-stage-revealed-19-05-2022

World’s largest LED virtual production stage named

The 2,200sqm stage, operated by VFX company Pixomondo and film rental firm WFW in Vancouver, Canada, has been named by Guinness World Records.

Guinness World Records has named a 2,200sqm, 310° virtual production stage in Vancouver, Canada as ‘the world’s largest LED stage’.

The stage, operated by visual effects company Pixomondo and film rental specialist William F White International (WFW), has an LED screen that is 24.3m x 8.3m, with 2,500 LED wall panels and 760 LED ceiling panels, giving a total coverage of 720 sqm.

A Guinness Worlds Records entry said: “LED volumes such as the one at Pixomondo are used to film virtual productions using real-time-rendered imagery, resulting in scenes that can be recorded in-camera. Dynamic photo-real imagery combines with physical props to create visual effects without the need for green screens. This real-time technology allows actors to see and interact with their environment, even when the camera moves position, and also to be lit correctly for their location.” Craig Glenday, editor-in-chief of Guinness World Records, added: “As fans of this latest generation of effects-led movies and TV shows, it’s exciting to be able to recognize a space as magical as the Pixomondo and William F. White International stage. It’s almost literally a dream factory where anything can be conjured up, from flying dragons to dramatic moonscapes.” Among the productions filmed at the Pixomondo and William F White International stage is the upcoming live-action Avatar: The Last Airbender (Nickelodeon/Netflix, 2022).
Pixomondo and WFW have reportedly together spent US$30 million on an initial three LED video wall stage facilities in Canada, including two locations in Toronto. Additional facilities are expected in Canada in 2022.