Where Go Gamers, Go All

This is just a tidbit to whet the appetite, data from a recent LG Ad Solutions survey tied to users of LG connected TVs (CTVs). There are two things that you can take away from this: there’s plenty of evidence of opportunities in ad-supported TV models, and that gamers are generational indices of future behaviors among mainstream audiences. There is no one thing that engages the younger generation. You can call it multi-tasking but that isn’t knew, plenty of people reading this probably had music playing in the background, a TV on, and all while they ate baked beans out of tin can while studying for finals. Or so I have been reassured. That level of hyperactive input mania diminishes with age, but viewing habits don’t, maybe the content does. In this case, interactive content is a key factor, and if ad-supported TV continues to gain traction, which it should do due to costs of paid services, you have a pretty good picture of what the living PC will be doing in about 5 years time.