Equifax is a global information solutions company with offices in 24 countries worldwide. The company recently opened a new facility in Atlanta, Georgia, working with AV Integration firm Velocity Productions. This new facility’s lobby environment features an LED video design with 1.9mm TrueFlex provided by PixelFlex.
Designed to create seamless convex or concave curved video displays, TrueFlex provides an ultra-fine pixel pitch and high-resolution LED video in a flexible format. Now available in 1.9mm, 2.5mm, 3.0mm, 4.0mm, 6mm and 10mm indoor pitch options, the TrueFlex LED video system attaches to any surface and its fanless design allows for a no-noise LED display in any space.
Taking advantage of TrueFlex’s magnetic attaching capabilities, Scott Carman, Velocity Productions VP of Systems Integration and Business Development, was able to fabricate a custom frame to serve as the backbone for the design, and simplify the installation process.
“In the design, we were limited somewhat on our height due to an HVAC soffit, but we had a very wide space of about 20 feet between the doors. To attach the display, we designed a square-tube, steel frame structure for all of the tiles to magnetize on, which really eased the installation process. We literally pushed the tiles into place as necessary and we ended up using 50 total TrueFlex video tiles to complete the design
We ended up using a 1.9mm pixel pitch solution because we knew that people would be within 3-4 feet (0.9 – 1.2m) of the LED display and we needed it to be crisp and clear in a very close proximity. We then used the Sending Unit control system provided by PixelFlex, and the BrightSign system for content management. All of the control lives in a tech closet that also houses the audio system.
We designed the layout so that there was a center section that could display the traditional 16:9 content provided by Equifax while the original content that would be created by Velocity Studios could be displayed simultaneously all around it. For an additional layer of creativity, they filmed different parts of the Atlanta community that could be shown in rotation, but taking it a step further, they also created a kaleidoscope of the video images for an even more dynamic experience. The intent was for this to be more of an art installation, instead of just a constant delivery of digital information, as this would be the benchmark install used as a model for additional locations worldwide”.
