In the three months ending in February 2015, smartphones had penetrated almost 77% of the US market, according to Comscore – up 5% on the September – November 2014 period. The result represented 186.3 million smartphone owners.
Apple led the market, with a 41.7% share, and Samsung followed at 28.6%; all other vendors had single-digit shares. The top five was completed by LG, Motorola and HTC (8.3%, 5.1% and 3.8%, respectively). These results were almost flat since November, with the largest change at Samsung (down 1.1 percentage points).
Despite Apple’s unit share lead, Android topped the smartphone OS market with a 52.8% share. iOS came second (41.7%), followed by Windows Phone (3.5%), Blackberry (1.8%) and Symbian (0.1%).
| Smartphone Manufacturers’ US Market Share | |||
|---|---|---|---|
| Vendor | Feb-15 | Nov-14 | Point Change |
| Apple | 41.7% | 41.8% | -0.1 |
| Samsung | 28.6% | 29.7% | -0.1 |
| LG | 8.3% | 7.6% | 0.7 |
| Motorola | 5.1% | 5.2% | -0.1 |
| HTC | 3.8% | 3.7% | 0.1 |
| Source: Comscore | |||
