US researcher, Magid, surveyed more than 1,500 US consumers and found that there is “solid overall interest in and high likelihood to use” the new ATSC 3.0 OTA digital services according to . They are open to purchasing new receivers or look for support in new sets. The researchers tried out services that added additional content and information alongside a live broadcast such as custom audio for different languages or specialised commentaries. Early adopters and young people were the most enthusiastic. 42% of those interested in ATSC 3.0 would be prepared to buy a new TV to get access to the technology.
The findings can be accessed here.
