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Unit Growth in Key Segments Fueled by Price Declines

PMA Research (PMA), the worldwide market information experts on large displays, has published their latest All-Displays sell-through tracking report on professional large-format flat panel displays (32″ and larger) and professional projectors (above 500 lumens) being sold by leading U.S. Distributors who serve commercial markets.

Two key projector segments saw unit sales increase by more than 50%, coupled with a double-digit drop in the corresponding wholesale prices. There has been an ongoing shift in the 6000+ lumen projector space. In 2019 there was a 55% increase in unit sales of 6000+ lumen laser phosphor projectors, while there was a 35% decrease in unit sales of 6000+ lumen lamp projectors. This shift accompanied +10% price declines in both segments.

Additionally, the 4000-5999 lumen Laser Phosphor projector segment saw many new models with aggressive price points which led to stiff competition and a 51% jump in unit sales for 2019 vs. 2018. Prices also dropped +10% in 2019, though that’s less than the price declines for this segment in 2018.

There were also dramatic price shifts in in large-format (60-inch+) flat panel displays. 75 to 79-inch displays, the fastest growing segment in the flat panel display space, saw prices decline 15% through 2019 as several brands introduced aggressively priced models in this size range. Meanwhile, 80″-89″ FPDs had relatively stable pricing in 2019 but there’s expectation that this is the next segment to see significant price competition

PMA’s monthly <https://www.pmaresearch.com/services/All-Displays-Distributor-Tracking-Repo rt/> All-Displays Distributor Tracking report offers timely sell-through data and analysis on unit sales and true volume-weighted selling prices of large-format displays (Flat Panels and Projectors) sold by leading AV and IT Distributors in the United States. These reports are ideal for tracking product and channel trends.

About PMA Research

PMA Research (PMA) specializes in worldwide market information for the projector industry, including detailed and comprehensive coverage of High-End Projectors, Mainstream Projectors, and Pico Projectors. With a series of quarterly projector shipment and forecast reports along with monthly sales tracking, PMA publishes data-driven insights for projector manufacturers, component suppliers, accessory companies and channel partners.

Expanded coverage of the display industry includes market information on U.S. Professional Large-Format Flat Panel Displays. PMA’s Flat Panel Tracking Reports offer timely sell-through data and analysis on unit sales, revenues and true volume-weighted selling prices of Professional Large-Format Flat Panel Displays sold by leading N. American dealers, systems integrators, and distributors.

PMA Research offers a comparative analysis for both Display product categories with their All-Displays Distributor Tracking Report. The All-Displays report compiles sell-through data and analysis on unit sales and true volume-weighted wholesale prices of Large-Format Flat Panel Displays and Projectors sold by leading Distributors in the United States. This report is valuable in that it combines flat panel and projector sell-through data into one report, making it easy to compare and analyze these different display product segments.

PMA Research was formerly Pacific Media Associates, which was established by Dr. William Coggshall. Dr. Coggshall was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. PMA Research has offices in the United States, Europe, and Asia. The company’s US headquarters is located at 25852 Avenida Cabrillo, San Juan Capistrano, CA 92675. Phone: +1 (949) 493-4601. <http://www.pmaresearch.com> www.pmaresearch.com