UK OOH Hits Record Revenue

The UK’s OOH revenue was at its highest-ever level in Q4’14, according to the Outdoor Media Centre – close to £300 million ($462.3 million). The sector was up 6.1% YoY in Q4 and 3% in 2014 overall.

According to Nielsen, technology and banking were the top-spending product categories, although retail also grew significantly.