Showing the particular advantages of the digital medium, Camelot, the company that runs the UK’s national lottery took over the whole of the Clear Channel ‘digital estate’ for a single day campaign on New Year’s Day. The campaign ran in malls and in roadsides as well as Sainsbury and Aldi networks and on forecourts on a total of almost 6,000 screens and is expected to have made 10 million impressions. The campaign also ran on some super sized LED displays in the ‘Storm’ network.
