UK National Lottery Books ClearChannel for a Day

Showing the particular advantages of the digital medium, Camelot, the company that runs the UK’s national lottery took over the whole of the Clear Channel ‘digital estate’ for a single day campaign on New Year’s Day. The campaign ran in malls and in roadsides as well as Sainsbury and Aldi networks and on forecourts on a total of almost 6,000 screens and is expected to have made 10 million impressions. The campaign also ran on some super sized LED displays in the ‘Storm’ network.

ClearChannel Camelot campaign