At Dubai’s Gitex Technology Week trade show, which took place last week, UAE-based telco Du announced it has signed a new distribution partnership with Amazon Prime Video. Earlier this month, the company forged a similar agreement with Netflix. Deputy CEO Fahad Al Hassawi commented:
“Our relationship with Prime Video enables us to further strengthen our offering, not just for TV viewers, but also for on-the-go customers whose entertainment needs span multiple screens. Du is excited for the launch of Prime Video as part of a value-added consumer strategy which entails global partnerships to meet rising demand for high-quality content”.
The company exhibited technologies at the trade show which it said will “transform the digital services landscape in the UAE”.