TV Sales in Italy Dropped in First Half of 2017

TV sales in Italy have dropped by almost 10% year-on-year during the first seven months of 2017, according to a report in Advanced Television.

Citing a new report from GfK, Advanced Television also revealed that though less TVs are being sold, the average spend is increasing. The average price of TVs went up from €370 ($442) in 2016 to €387 ($462) in 2017, while consumers are becoming more keen to purchase displays capable of outputting UHD resolutions.

The report also pointed out that Italy is faring much better than other European markets. TV sales in France dropped by 46% during the same period.

The shift in the market has been attributed to the rise of streaming services and an ability to access content from a variety of devices in many more locations.