What They Say
The Gfu in Germany has reported on the TV market in Germany. The value of the market was up to €2.6 billion over the first three quarters of the year and was up 5.5%. Volumes got to 4.6 million sets and the average price was slightly up at €565. TVs over 54″ (137cm) is 47% of the market by value, 36% by volume and 89% of the market is now UltraHD.
The Gfu also surveyed 2,000 consumers in July & August and found:
- 65% of buyers said they were looking for bigger sets
- 59% want better resolution
- 47% want SmartTV features
- 39% want ‘better features’
What We Think
The data is not a real surprise, but it’s useful to have data to confirm the trends. (BR)
